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Do You Need A Synthetic Brand Face? Here Is the Deepfake Market

Deepfake Market Research

Innovation is part of marketing. Seeing as there is competition between brands, advertisers rely on innovation to succeed against their competitors. We mentioned in the previous article that deepfakes have become the rising star of marketing and advertising. By providing the greatest effect at the lowest cost in advertising campaigns, deepfakes have become an important marketing investment. The deepfake market did not delay in meeting the increasing synthetic media demand of the marketing sector. Now, it is no longer necessary to pay more money to a team of actors and put up with their whims. First edition deepfake corporate brand faces are much cheaper than real whimsical actors… Deepfake Market Research The research industry strategically contributes to the marketing and …

Commercial Film Sets are Transferred to the Computers; Marketing is Becoming Synthetic

Commercial Film Sets are Transferred to the Computers; Marketing is Becoming Synthetic

Technologies that reveal the most dangerous weapons against peace and security often manage to hide behind great benefits. But they destroy more than they provide. Can nuclear medicine and nuclear power make amends for the sin of nuclear weapons? Looking at the benefits of the observation of agricultural lands or search-and-rescue activities, can we say that unmanned aerial vehicles are not digital weapons that are managed from a desk, like in digital war games? Cyberweapons developed with artificial intelligence (AI) technology are not different from them. Deepfakes, which we describe in each sentence with the words “threat” and “danger,” disclose synthetic miracles that manipulate people’s perceptions of the media. Deepfakes have provided hope for the marketing world, which is losing …

Do You Have Your Anti-Deepfake Protocol Ready?

Do You Have Your Anti-Deepfake Protocol Ready?

This question may seem to be a cause for concern for companies and, in a wider sense, corporations (since protocols are more crucial to corporate quality standards). However, when it comes to quality of life, individuals may soon have to ask the same question. You must have a protocol—even if not on paper—on how to act properly against foreseeable risks so as to preserve your quality of life. Most of the time, we know instinctively what to do in the event an elderly relative has a health problem, or your wife is going through pregnancy, or a relative has an accident or is dealing with a problem. But, are you ready for the greatest cyber-security risk of the era? Protocols …

Why We Must Provide Our Own Security in the Wild West of Deepfakes?

Why We Must Provide Our Own Security in the Wild West of Deepfakes?

Everyone everywhere is as familiar with the Wild West as they are with Wild Capitalism. Some know these precarious lands from history books, but most have learned about them in Hollywood Westerns. Although there is a sheriff in town, everyone must provide their own security. Danger could come from any direction. A knock on your door could be violent felons wanting your horses, or savage Native Americans whose lands you are after. Also, psychopathic killers and perverts run rampant on those vast desolate mountains and hills. Neither homes nor trails are safe. You can lay down the law so long as you are tough enough to bring someone to their knees. That is why no-one walks around without a pistol …

Deepfake: Infodemic Spread Through Disinformation and Misinformation is More Fatal than the Pandemic

Infodemic Spread Through Disinformation and Misinformation is More Fatal than the Pandemic

We had barely become accustomed to the idea of a pandemic before an onslaught of new terms took over our lives on the online world and social media. The World Health Organization (WHO) announced that it was fighting not only the COVID-19 coronavirus pandemic but also the infodemic: “Trust reliable news sources, not social media content,” it warned. The global outbreak, or the pandemic as it is called, shook us to the core. We have become familiar with the notion of an infodemic, meaning “disinformation of global information and news” on social media. COVID-19 is the first social-media-borne infodemic. No other fictitious/false wave of information or news has reached such a global scale before. The efforts of the WHO, in …

Can You Expose Deepfakes On Zoom?

Can You Expose Deepfakes On Zoom?

“Life under quarantine” brought on by the COVID-19 novel coronavirus pandemic has accelerated the digital transformation. The video conference app Zoom has largely replaced face-to-face meetings. Now there is one more thing that the world has to deal with: zoombombing! This may only be a foreshock. In the previous article, we raised the question, “Are you really meeting with the person you think you are meeting with on Zoom?” So, what happens if they are not the person you think you are talking to? What if the real tremors are still impending on Zoom? A security issue was bound to ensue once the number of Zoom users increased twenty-fold in three months. Zoombombing attacks, or Zoom raids, by uninvited guests …

When A Deepfake Troller Becomes A Phenomenon

The standard definition of a phenomenon is “something or someone that attracts attention and admiration exceptional enough to create an emotional bond.” Undoubtedly, the making of an online phenomenon, especially on social media, is measured by its number of followers. Trolls loom as the agitators, troublemakers, and manipulation experts of the online world. While phenomena emanate a powerful magnetic field from a single source, trolls fire machine guns at certain targets to expand their gravitational field. It takes only one account to become a phenomenon, whereas trolls more often require multiple fake accounts to feed their appetite for chaos. No phenomenon, even with its hundreds of thousands of followers, could be considered saintly. Such fame inevitably comes with an ethical …

Deepfake: Are They Really the People You Think You are Meeting on Zoom?

Are They Really the People You Think You are Meeting on Zoom?

Manage the risk, so you don’t have to manage the crisis. This motto does not belong to the author of this article. You are likely to find reflections on this saying in many places. It emphasizes the importance of being aware of dangers and threats before something bad happens to you. Otherwise, when the danger unfolds, you end up paying a higher cost than you would have if you had averted it in the first place. This fact applies in every area of life, including COVID-19. Zoom, a video conferencing app, is the new favorite app for the pandemic life-style. By now, you have heard what deepfake is: plausible fake synthetic media that is created using artificial intelligence (AI), deep …

Deepfake Loves Murky Times

The world was getting ready to face 2020 with an onslaught of deepfake attacks; instead, it is at a loss in the face of the COVID-19 coronavirus onslaught. Most of us would probably prefer deepfake to COVID-19. Alas, the situation that has spiraled into a “pandemic” gave nobody a choice. Don’t lose sight of deepfake while battling the threat of coronavirus on our health and lives. Remember that deepfake loves murky times. Not only does it concoct chaos, but it also captivates people’s minds more easily in an environment of chaos, even when it is not of its own making. As is the case with world media, social media is also inundated with information and images and reflections from all …

More Than Two Thousand Brains Team Up Against Countless Hackers To Stop Phishing

More Than Two Thousand Brains Team Up Against Countless Hackers To Stop Phishing

Many real-world evils and dangers prevail in the cyber world too. What are the odds that you may come face to face with a gun-wielding mugger while walking along a desolate and dark street? Believe it or not, today the odds are the same when you visit an unsafe website or open an email. Cyber attackers don’t blink an eye to use their deadly weapons. Hardened criminals change their identities to blend in with society and commit crimes without being noticed. Cyber hackers are no different. Just as a wolf in sheep’s clothing, they disguise as someone else to dig their claws into their victims with more ease. Business Email Compromise (BEC) and phishing through stolen emails (Spear Phishing) are …