Social Media Worry About Deepfake But Can’t Do Without It

Everyone knew and accepted that it would become the most dangerous cyberweapon on social media. The prediction was that Deepfake thread would be fired during the US presidential election. 2020 is here, and the countdown for elections has started.

The fact that social media was the speed of viral spread and the large sphere of access to hundreds of millions of people, perhaps the Deepfake prophecy, would not be so scary.

Social media is experiencing a strange contradiction these days. A significant part of the social media giants are looking for a cybersecurity solution for this huge threat with investment of millions of dollars led by Facebook.

The $1 million award-winning Deepfake Detection Challenge (DFDC) expected to launch successful Deepfake detection tools with the final stage at the end of March. 

We also are in this competition with our Deepware Scanner against synthetic media content.

While some companies gather together to find a solution against the so-called Deepfake technology, others like Snapchat and Tiktok investing in having Deepfake filters on their apps.

Snap acquired AI Factory to generate Deepfake

Variety announced in the early days of the new year that Snap acquired AI Factory, an AI-oriented image and video developer.

Snapchat introduced the new Cameos feature, using AI Factory’s technology, which allows users to take selfies to a ready-made filter to create a loop video. Snapchat’s Cameos feature has raised concerns about the possibility of users creating Deepfake. According to Variety.com, Snap paid $166 million for AI Factory. 

TikTok created a new app

According to Tech Crunch, TikTok’s parent company ByteDance has developed a new feature that uses Deepfake technology. The reason for creating deepfake base technology is to integrate into TikTok.

They recently developed a deep learning-based technology called Deepuyes, which is not active yet.

It will ask users of the app multi-angle biometric scanning of their faces using the cameras of their mobile devices. Users will then create Deepfake videos by choosing from the videos they want to add and share their faces.

Tech Crunch also announced that TikTok management did not respond to questions about when features would be available to the market.

Does competition will push companies to swim in deep waters?

Snapchat’s daily active number of users reaches 210 million. Snap is in a competition with Facebook’s Instagram and ByteDance’s TikTok. 

Analysts argue that TikTok is the most dangerous competitor because of the common target group of young people. Snap CEO Evan Spiegel says that he sees TikTok as a friend rather than an enemy, but the view is not so.

To sum up, competition on who can create better Deepfakes can push companies into big problems that they can’t handle. Time will show us how this threat is going to affect our society and the companies.

You can detect synthetic media files at deepware.ai

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